When Alibaba group came to us looking for a new identity to represent their new charity drive. The solution was a logo comprised of two hands joining in the shape of a heart. We felt that this solution helped to symbolize the main characteristics of the charity drive. It meant a lot to us to be able to help Alibaba make the world a little better.
We started by asking ourselves, what is a good logo? and how important is it for a charity to invest in getting their branding and logo? We felt it was important to create a logo and visual identity that could convey confidence and apparently with a graphical language to show that the purpose with the organization is to give, to improve and to create a better life for people.