A new study shows that Millennials only have a 5-second attention span for ads.

  • Millennial attention spans require ads that are just 5 to 6 seconds in length, according to a new study by the American media measurement and analytics company comScore.
  • Millennials spend 61 percent of their online time in smartphone apps, 8 percent on the mobile web, 25 percent on desktop, and only 5 percent on tablets.

So If you’re executive who wants to market a product or service towards millennials, you’re going to have to make it snappy.A new study by the American media measurement and analytics company comScore revealed online ads targeted toward millennials have to be around 5 to 6 seconds to be effective, a piercing contrast from the traditional 30-second commercial still seen on TV.

They point out that format of advertising may have to be radically changed to reach millennials they suggested, and we agree!

Millennials are spending the majority of their online time on mobile, according to the new study. Millennials said they spent 61 percent in smartphone apps and 8 percent on the mobile web. A quarter of their time was on desktop, and just 5 percent was spent on tablets.

As many other studies have shown, Snapchat was found to be extremely popular. Two out of 3 millennials were using the app, with 80 percent of the youngest millennials surveyed on Snapchat. It was also growing in popularity among older millennials.

In China things are bit different, Tencent’s WeChat leads with 92 percent of millennials surveyed on the platform.