User Experience is defined as the overall experience of a person when using a product (such as a website), specifically referring to how easy or pleasing the product is to use. A digital user experience encompasses all aspects of a person’s interaction with your brand including behavior, actions, perceptions, and satisfaction. Putting an emphasis on user experience will not only benefit your customers but will consequently deliver results for your brand. Bellow, we have collected four topics that feel might be useful.
Look beyond your segment
You might be doing a good job keeping up with other brands in your category, but you also need to keep up with Netflix, Stripe, Netflix and other digital born startups. People bring their expectations from every category, you may be best in the brand, but if you’re not thinking about where people’s expectations are going and what their needs are, someone will enter your category and meet those needs the way other brands do.
Recognize your users
Before you can start to design a pleasing user experience, you need to know what users actually want. Unfortunately, most brands don’t do enough to understand their customers and how the business can meet their needs. Once need to start with the audience you’re serving. Understand their habits, the role your category and brand play in their lives, and the places where you have an opportunity to do things in a remarkably better way.
Go where your users are
Brands spend millions trying to bait customers to their own websites when they should put their effort on improving the user’s experience across all platforms. Most companies spend most of their money trying to drag attention back to their own website. If you’re a brand and wants to want readers to have an experience with your you, it doesn’t matter whether it happens on the company website, Twitter or Instagram when the other alternative is “not at all”.
Don’t quit
User experience is a journey, not a destination. Most people don’t understand how much failure goes into every successful interaction they see. They also don’t see how vital it is continuing to experiment with new ways and channels of doing things to adapt to users changing habits. We need to keep inventing and improving or we will fall behind. No user experience can stay fixed for very long; it needs to advance with the user if the brand wants to stay relevant.