MMORPG games have provided marketers with valuable insights into creating effective and appealing metaverse spaces. While it may be fun to battle the great broodmother of the black in World of Warcraft or establish a self-sufficient carrot farm in Valheim, being a billionaire in a virtual reality world can still be disappointing if the systems in place provide unimpressive experiences.
Some companies have mistakenly assumed that their target audience’s dream is to never take off their headsets, but the ability to fly into space, get washboard abs, and buy a house next to Drake in a virtual world doesn’t necessarily mean they will care.
Fortunately, we have years of data on what has actually worked in virtual worlds and what users want when it comes to hanging out, playing, shopping, and investing a lot of time. Effective communication is crucial for the metaverse to truly be a second world for us to “live” in. Brands need to figure out how to seamlessly integrate into their customers “virtual lives” in order to provide a smooth and enjoyable experience.
The metaverse should be a place where people can engage in the behavior of “being a good neighbor” and form unbreakable ties of friendship and community. Businesses in the metaverse should aim to enhance their customers lives and experiences while still providing goods and services. Utilizing customer feedback is key to avoiding becoming the flavor of the month and staying relevant long-term.
The most successful marketing strategies for Web3 users will be heavily influenced by user behavior, preference, and desires. This will enable businesses to enter a feedback loop in which they acquire top-tier clients and use their feedback to develop sophisticated marketing strategies.
The businesses in the metaverse that have the most comprehensive customer knowledge will be the ones that prevail. Giving audiences a platform to voice their opinions and using that feedback to guide decisions are the only ways to obtain that data.