Marco Group AB, Europe’s leading producer of hydraulic lifting tables approached us to create an identity to celebrate the company’s 80th Anniversary. Marco Group has its head office and management group in Ängelholm, Sweden. The challenge was to create an anniversary logo that used existing elements and colors based on Marco’s brand guidelines.
The solution was to use the open space at the bottom of the existing Marco logo. We used a classic script font to reflect that the company has been operating as a leader in Europe for 80 years. It was important for us to keep the integrity of the original identity while creating a lasting symbol of Marco’s success in the lifting table industry.